The LaunchVeda journal

Ideas for building brands people remember.

Clear, useful thinking on product, positioning, packaging and growth for founders launching in India.

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Premium perfume bottle styled with warm amber tonesFragrance & brand strategy
15 Jan 2026 6 min read

Perfume Is Booming in India. Here’s How to Enter in 2026

A practical guide to launching a memorable perfume brand in India, from positioning and fragrance development to packaging, compliance and growth.

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